Tintin inspired away kit homage to cartoonist Hergé

March 14, 2024 – adidas and the Royal Belgian Football Association (RBFA) proudly present the new home and away kits for Belgium’s national teams. The new home kit features a luxurious dark shade of red, stand-out gold details and a fashion inspired graphic pattern that has been embossed in the jersey. The away kit is a homage to Belgian cartoonist Hergé and the comic character he is most known for: Tintin. Fitting the outfit Tintin was most featured in, the away kit for the Belgian Red Devils features a blue jersey with characteristic white collar, brown shorts, and white socks.

The home and away jersey share a fashion inspired graphic pattern that has been embossed in the jersey, giving it a luxurious look, and making the jerseys’ appearance slightly different as light hits it. In the pattern of the home jersey the crown of RBFA’s crest is featured repeatedly, with 1895 featured in gold as design detail in the neck of the jersey. For the away jersey, the opposite logic has been followed, with 1895 on the jersey and gold crown in the neck.

This is the third Belgian away kit in recent history that is a tribute to something, or someone with roots in Belgium and recognized and celebrated around the world. The UEFA EURO 2016 away kit was a playful salute to the Belgian cycling heritage, a sport in which Belgium has had and continues to have great international success. The FIFA World Cup 2022 away jersey and capsule collection was inspired by Tomorrowland’s famous fireworks, bridging the worlds of sport, music, and entertainment. It is now time for Hergé and Tintin, who practiced many sports during his adventures, to be seen in matches of the Belgian Red Devils.

The home kit will be worn by all Belgian national teams from Saturday, March 23 onwards, when the Belgian Red Devils play Ireland. The Belgian Red Devils will debut the away kit in the friendly match against England, on Tuesday, March 26. Both kits will also be worn by the Belgian Red Devils at UEFA EURO 2024, alongside a new training wear, staff wear and travel wear range. The home kit comes with black/gold shorts, red/gold socks, and gold player embellishment. The away kit features a brown/white shorts, white/gold socks, and white player embellishment. The team also have white/gold shorts and brown/white socks as alternatives.

All new adidas RBFA product is available now, on adidas.be, shop.rbfa.be and through selected adidas stores and retailers around the world.

The Adventures of Tintin is a world-famous comic series, created from 1929 onwards by the Belgian cartoonist Hergé, whose real name was Georges Remi (1907-1983). The series is composed of 24 albums, from the first album Tintin in the Land of the Soviets in 1930 to the last one, Tintin and the Alph-Art (unfinished album).

Main character Tintin is much more than the intrepid hero whose cause is just and whose heart is pure: he is the center piece of a complex universe where we are placed face to face with our own reality. Characters such as captain Haddock, professor Calculus, Bianca Castafiore, or Thompson & Thomson, are lending colour, depth, and perspective to his world. Tintin: a unique palette of qualities, combining breathtaking tales, clear line graphics, and themes of universal appeal.

Reprinted and published in ever greater numbers, the books are a source of inspiration for artists, writers, producers, and directors. Tintin personifies all of the universal values that are a mirror to everyone's own aspirations. Eternally youthful, the indefatigable reporter continues to conquer the world with unflagging, never-failing vitality.

Hergé’s legacy lives on in the Hergé Museum, which is in Louvain-la-Neuve, Belgium, and was designed by architect Christian de Portzamparc.

As the largest sports federation in the country, with more than half a million members, the Royal Belgian Football Association represents 4,000 football clubs. Together with the regional federations ACFF (Association des Clubs Francophones de Football) and Voetbal Vlaanderen, the RBFA organizes around 12,000 matches per weekend, including, of course, the matches of our national teams. The Belgian Red Devils and the Red Flames are our ambassadors.

adidas is the global leader in football. It is the official equipment supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World Cup™, the UEFA European Football Championship™, the UEFA Champions League™ and the UEFA Women’s Champions League™. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich and Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.